Why Franchise Agencies will die a slow death
We are coming to the tail end of the hottest property market in a decade, and most agents have done very well, but this experience has highlighted a major deficiency in the real estate landscape, and that is the need for greater flexibility in the work space.
Agents have found themselves wanting when it comes to the ability to service their clients after hours because their office was closed, and the admin staff had left for the day and gone home.
I am sure many can relate to this as it is more common than the industry likes to accept, and it is doing harm to our reputation as professional agents.
So what's the solution?
Cloud based agencies.
Just imagine having the ability to access all your forms and documents needed to complete your sale, even at 9pm!
Well this is exactly why cloud-based agencies are winning over the traditional agency model.
Not only are they winning in the service department, the gap is growing rapidly with the advent of smarter technology, and the franchises hate it.
So why are cloud based agencies becoming the dominant force in real estate today?
Flexibility and adaptability is the key.
Your typical franchise model is slow and cumbersome to act on the changing landscape, first they need a board meeting to decide on how to respond to an already changed playing field, then comes the consultancy period and then back to the board room to see if this is "worth" the change. and all the while the typical franchise is trying to figure out how to move forwards, the cloud-based agencies have already implemented solutions and keep widening the gap between the old and the new.
As agents we need the ability to think on our feet, to change our dialogue to our clients when needed, we need to be one step ahead in our actions, well the same goes for the agency you are with.
The choice is to stick with an outdated business model which is slow to act and clings to previous successes from decades ago, or move to controlling your own destiny with an agency that is quick to adapt to changes in the market and delivers cutting edge technology.
It's your future and your choice but do you really want to be anchored by old traditional thinking?
Do you not deserve to move yourself and your brand into the modern era?
The future is yours for the taking, don't waste it settling for second best.
Easy Agent was the first agency in Australia to move to the cloud back in 2004, and have continued to pioneer the clound agency landscape ever since.
About the author
Monty Van Dyk is founder and CEO of Easy Agent and Lead Funnels Australia, headquartered on the Gold Coast, Queensland with agents in Brisbane, Sydney and Melbourne. Under Monty’s guidance and leadership, the team has sold thousands of homes in the past 18 years, performing exceptionally regardless of changing market conditions.
Before moving into real estate in 2002, Monty was a mechanical engineer for ten years. He credits the success of Easy Agent to the culture of learning and growth. His commitment to innovation has placed him in the top agent mastermind of real estate in Australia.
When he is not coaching or speaking, Monty is enjoying time with his family, playing music or training for his next IRONMAN triathlon. He is originally from Cairns, Queensland.