Social media can help real estate agents find a wide audience, in the right area and at the right time.
In fact, according to a recent survey 77% of real estate agents use social media.
Facebook is by far the most popular platform in real estate, followed by Instagram.
Even with limited resources, savvy real estate agents can build meaningful relationships and earn more clients with social media.
How do you do it?
The sheer array of social media platforms and real estate marketing techniques seem overwhelming.
Here are six practical tips to get you started in no time.
If you are already set up on social media, go ahead and skip ahead to the advanced tips below.
Facebook for real estate
To get started, set up a business page on Facebook. This is more professional than posting to a personal account and gives you access to useful business features such as page analytics and the ability to promote posts to your audience. Posts with images and video perform best on Facebook, so be sure to use compelling visuals with every post you create.
Instagram for real estate
Instagram is quickly becoming one of the most popular social media sites. As a visual platform, every post will need to be visually compelling. Use the caption that goes with the photo to provide additional details and include your contact information. A single Instagram post can be made up of a series of images, making it a great way to show photos of a new real estate listing.
A staggering 94% of homebuyers are taking their search online. This creates incredible opportunities for real estate agents to connect with them there but only if they truly understand their audience's motivations.
Social Media is fast-paced, chaotic, and changing constantly. It's easy to get overwhelmed by the sheer number of platforms.
Real state agents new to social media might feel the pressure to "be everywhere." Pressed for time already, they drive themselves crazy trying to maintain a presence on a dozen different accounts.
This approach actually leaves them worse off than before. Because they've spread themselves so thin, it's impossible to get the traction needed to build an audience on any platform.
What could you do instead?
Start by taking a deep breath. Acknowledge there are tons of platforms out there and a lot to learn. And accept that you'll see the best results for your real estate business by focusing on just a few right now. Begin the journey with proven social networks like Facebook and Instagram.
A successful social media for real estate strategy is a lot like a successful relationship-building strategy in real life. You need consistent contact and interactions that provide value and motivate people to keep coming back.
The goal: create enough interactions for your audience to get to know you as a real estate agent without overwhelming them to the point they tune you out.
This is a delicate balance to maintain, but the good news is it's something you can always adjust as you go. Feedback from your networks (whether you're gaining or losing followers, their engagement, etc.) will tell you if you're headed in the right direction.
Social media has transformed the way real estate agents and agencies connect with potential buyers and clients. Because of the visual nature of house shopping, it's easier than ever for people to go online and find examples of their dream homes.
Social media is a great tool for agents to build relationships and land clients. But, that's only part of its appeal. It can also help maintain relationships you've already developed.
What happens when those closing papers are signed? Clients feel a rush of adrenaline, but after a few months, everyday life creeps back in. An incredible 70% of homeowners can't even remember their real estate agent's name one year after closing.
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